
OK, I'm going to come clean - I'm now an official sad git. It all started off a
few years ago - that's when I should have sought medical help. I'd already been
taking photographs of pubs when I thought "hang on, I should be taking
photographs of the signs too." And now I can't travel anywhere without keeping
one eye peeled for a good inn sign. I have noticed that signs are slowly being
changed from traditional hand-painted boards to computer-generated stick-on
images so if you have any interest in this area I urge you to take photographs
of the old painted signs before they disappear forever. Yes, it's another craft
going down the pan.
There's been an added bonus to all my sadness. In studying or researching an inn
sign that I have captured on a photograph, I have learned many historical facts
that I wouldn't have necessarily gone out of my way to discover - and many of
the stories unearthed can, amazingly, make for a good dinner conversation or a
bit of waffle over a pint down the pub. For example, everyone knows who first
clambered up to the summit of Everest, but I didn't realise that the
measurements of the mountain changed in 1999. And if you didn't know yourself
have a look at the sign's entry for more details. Of course, I wouldn't bore the
pants off everyone in the bar - I'd make some sort of claim that I'd have
climbed the soddin' mountain myself in the 1990's but now I can't be bothered
with that extra seven foot. I mean, I'd have to pack an extra Kendal Mint Cake.
If you can handle the 'sad git' handle, then the study of inn signs can be a
satisfying hobby. Indeed, it can be most informative because the name of a pub
can reveal something about its past. Some pub names often enjoyed their period
of vogue and some in particular will give hints or clues as to the pub's
history. For example, if you stumbled across a pub called The Yew Tree - and
there seem to be quite a few of them - then it could be that the pub originates
from [or shortly after] the period when Henry V was on the throne. The tree was
of particular significance in that it was used to make bows. An Act was passed
during the reign of Henry V to protect the tree and it was subsequently planted
in churchyards to act as an evergreen symbol of immortality. This is perhaps the
most common place to see a yew tree nowadays.
However, you have to tread carefully with pub names as they can sometimes be
misleading - a pub named The Yew Tree may have existed before such an Act was
passed and changed its name accordingly. Or the pub could be quite recent, say
Victorian, and it was named simply because a magnificent example of a Yew Tree
stands near the pub. It all adds to the fun and mystery of our wonderful inn
signs.
It was the Romans who introduced inn signs to Great Britain and three modern
signs can be traced back to their occupation of England. A branch of greenery
tied to a pole and placed outside a building would identify it as a taberna and
the sign was called an alestake or a bush - hence perhaps the oldest pub name,
The Bush. The Romans also used the Chequers as a sign for a pub. It would
indicate that, in addition to a good knees-up, games like chess and draughts
could be played there - along with a bit of gambling of course! The third sign
used by the Romans was more pictorial. A vintner was advertised using a picture
of two slaves carrying an amphora of wine suspended on a pole between them. The
modern day version shows Two Brewers or draymen delivering beer and carrying a
cask between them, again slung from a pole. Up until recent times, there were
still seventeen pubs in London with the name The Two Brewers. Most are probably
called something like the Frog and Spanner Wrench now as corporate identity and
marketing plonkers have done for many of our interesting pub names.
It was during the middle ages that pub signs of unique character really emerged.
Perhaps it was due to the increasing number of inns that drove landlords to try
to attract customers with a grand sign. As most people were illiterate, there
was little point in displaying a name so a picture would be used. The pub, in
most cases, would have been named after the sign because people would have spoke
of being at the sign of The Bush [or whatever name] rather than being at a pub
called The Bush.
Of course, it wasn't just pubs that used such sign language - most businesses
erected signs to advertise their trade. At one time pub landlords had no option
but to erect a sign. In 1393 King Richard II decreed that pubs must have signs.
He stated that "Whosoever shall brew ale in the town (London) with the intention
of selling it must hang out a sign; otherwise he shall forfeit his ale". Since
that day pubs and their signs became synonymous. And no other country proudly
displays its history on their pub signs. We're certainly the richer for this.
So, if you enjoy looking at a bit of history, take a virtual journey with me
around the inn signs of the Midlands and beyond.
© Copyright. Images supplied by Digital Photographic Images.

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Plea to save vanishing art of the pub sign
"The painted pub sign, one of the oldest popular visual arts traditions in
Britain, is locked in decline. That is the fear of conservationists who hope to
alert pub chains and breweries to a 'catastrophic' loss of the traditional
skills involved and a failure to preserve a heritage that dates back to Roman
times.
The growing corporate ownership of public houses across the British Isles has
led to the standardisation of what is on offer, both inside and outside the bar.
The situation has worsened in the past five years because of the increasing
number of pub closures. Figures compiled by the Campaign for Real Ale show that
an average of 57 pubs shut permanently every month.
Campaigning groups such as the Royal Institute of British Architects and the
Society for the Protection of Ancient Buildings, which once lobbied vigorously
on behalf of this dying art, have been taken by surprise by the rate of decline.
Only the small Inn Signs Society has charted the sharp fall in newly
commissioned painted signs. The society, which has fewer than 400 members, aims
to win a Heritage Lottery Fund grant to establish an online archive of material
before the tradition disappears.
'Like the pub, the inn sign is classless and central to British culture,' argues
Tim Minogue in the latest edition of the Society for the Protection of Ancient
Buildings' monthly magazine. 'And like the pub, it is acutely vulnerable. Inn
signs vary wildly in artistic merit, have no official status or protection, are
constantly exposed to the elements and are at risk of theft and vandalism.'
Only the 30 independent pub chains and breweries in Britain are still ordering
individually painted signs. The St Austell Brewery in Cornwall has a full-time
sign painter and the Donnington Brewery at Stow-on-the-Wold in Gloucestershire
is hanging painted signs at its 16 tied pubs. Whitbread ran a sign-painting
studio in Cheltenham until 1991, but has given up brewing and now runs pub
restaurant chains such as Brewer's Fayre.
Inn and tavern names are often of historic significance to an area and yet
corporate takeovers have led to the replacement of many with new brand names
such as The Rat and Parrot, All Bar One, Pitcher and Piano, or Slug and Lettuce.
The first signs outside inns appeared after the Roman invasion when most people
were unable to read. A wreath of vine leaves on a pole was the recognised symbol
for a hostelry, and this led to images of shrubbery and pub names such as The
Bush or The Bunch of Grapes. During the medieval era heraldry and religious
symbolism took over: Cross Keys is a reference to St Peter, and the Red Lion may
come from the insignia of John of Gaunt, the most prominent public figure in
14th-century England.
Minogue looks back nostalgically at the last moment of glory for painted pub
signs: in November 1936 the first and last Inn Signs Exhibition was held in
London, and 260 iron and timber signs were seen by 18,000 visitors. He quotes
too the words of the 61-year-old artist Rob Rowland, who has painted more than
1,000 inn signs in his time. 'What is happening is a great shame,' he says.
'These corporate identities obliterate the historical significance of pubs and
detach people from their roots. There are many reasons for the loss of inn
signs, but it is all part of a general decline of cultural sensibility.'
Signs of the times
· The earliest 'pub sign' was a wreath of vine leaves, an idea that arrived with
the Romans. But as vines are not native, they were replaced by evergreens, trees
and shrubs, and eventually painted signs such as The Bush and The Yew Tree.
· In 1393 King Richard II passed a law making it compulsory for inns to have a
sign in order to identify them to the official Ale Taster.
· The Cheshire Cat at Ellesmere Port, Cheshire, is said to be the first to refer
to such a creature. It is not clear whether the cheese and dairy products of the
area were thought to keep its felines happy.
· The name of The Mother Shipton, in Knaresborough, North Yorkshire, comes from
the tale of a local woman born in a cave in the 15th century who supposedly
foretold the death of Cardinal Wolsey, the Gunpowder Plot, and the invention of
aircraft.
· The Victoria in St Werburghs, Bristol replaced its image of Queen Victoria in
2002 with one of Victoria Beckham - which has now changed to Little Britain's
Vicky Pollard."
Vanessa Thorpe
The Guardian 21st September 2008


Inn Sign Society

“I would give all my fame for a pot of ale and safety.”
William Shakespeare
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